What are the Product Focused Research Studies?

Car Clinic : An automotive clinic is a research protocol specific to the automotive industry that generally encompasses both qualitative and quantitative stages. Its primary purpose is to evaluate and learn how to improve a car prototype or a new model. The car under evaluation is compared to existing competitor models from different brands (typically 3 to 6 cars). All vehicles are gathered in one-way viewing rooms and a closed showroom with strict security measures to prevent the prototype from being seen or photographed. Potential and new buyers in the segment examine the cars, express their preferences, and provide various ratings and opinions primarily related to style and design.

Lab Test, Collection Testing : After the completion of a design, production, or testing project, the work is validated through specific standards, methodologies, or approaches. These validation studies are generally referred to as lab/collection tests.

Taste - Scent - Packaging Testing : It is a process that evaluates the appeal and effectiveness of a product. Package testing can involve conducting surveys to understand participants' reactions to different packaging designs or testing the packaging in a simulated retail environment where the packaging is replicated.

Max-Diff (Prioritization) : A method aimed at targeting the most preferred one by directly comparing different combinations of one feature of a product with other features.

Price Research : Price research, also known as pricing research, refers to the process of collecting data to make pricing decisions. It involves activities such as inviting consumers who are willing to pay for a product to participate in surveys or analyzing market data related to pricing.

Conjoint Research : It is a market research approach used to exploit how much consumers value various features of a product or service. This approach advances by combining the decisions taken in the market, real-life scenarios and the methods in between.

User Experience : User research refers to the studies conducted to understand users' behaviors, needs, and motivations through various observation and analysis techniques, based on their feedback. It aims to gain insights into user experiences, preferences, and pain points, in order to inform the design and development of products or services that better meet user requirements.

Attitude & Usage Research : Usage and attitude research is a type of marketing research that aims to understand how consumers use a product or service and their attitudes towards it. These studies often involve collecting data through surveys or focus group discussions to gather information about usage patterns, satisfaction levels, and brand loyalty. The findings from these studies can be used to make more informed decisions regarding product development, marketing strategies, and overall business decisions.