What are the qualitative research methods?

Focus Group - Online Focus Group : It is a method of gathering data by creating meetings with selected groups from the target consumer audience. It is a research method that allows for in-depth, detailed, and multidimensional qualitative information about participants' perspectives, experiences, interests, tendencies, thoughts, perceptions, emotions, attitudes, and habits regarding a specific topic. Focus group discussions are particularly preferred when there is a lack of clear understanding of social codes related to the research topic or when there is a need to explore the "what" and "how" aspects. Focus group research is advantageous in providing data that cannot be substituted by individual interviews and offers valuable insights to individuals and organizations.

In-Depth interview - Online In-Depth : It is a detailed interview method aimed at understanding the thoughts, behaviors, and reasons behind them of the target audience. This method is typically conducted with a single individual, and the questions during the interview are asked in a highly detailed manner. In-depth interviews are commonly used in marketing research to explore topics such as segmentation or concept testing.

Threshold Shopping - Online Threshold Shopping : The method you are referring to is called "shop-along" or "accompany shopping." It involves the moderator accompanying or observing the participant during their shopping experience to understand their shopping behaviors. After the shopping trip, a follow-up interview is conducted with the participant to gather insights and reflections on their shopping experience.

Ethnographic Studies : Etnography is a qualitative research method that involves observing and studying people in their natural environments to understand their behaviors, beliefs, and cultural practices. In the field of consumer and marketing research, ethnography helps to gain a deeper understanding of consumer behaviors, attitudes, and motivations, enabling companies to make more informed decisions in product design, marketing, and overall strategy.

Online Community : This research method involves gathering information from the internet. With the emergence of the internet, traditional paper-and-pencil research techniques have taken a backseat, making room for online research. Online surveys, forms, and focus groups are various online research tools that are vital for gathering necessary information for market research. The internet has created impressive ways for small and large businesses to conduct market research with minimal or zero investment. Online research can be conducted for product testing, target audience identification, database mining, customer satisfaction, and other purposes.

User Experience : Usage and Attitude research is a type of marketing research aimed at understanding how consumers use a product or service and their attitudes towards it. These studies typically involve surveys or focus group studies to gather data on aspects such as usage patterns, satisfaction, and brand loyalty. The findings from these studies can be used to make more informed decisions in product development, marketing strategies, and overall business decisions.