What are the Community Focused Research Studies?

Social Impact : Social impact management allows organizations to take a more holistic view of their work, see how well they are realizing their potential, and fulfill their mission with increasing success. In this context, social impact assessment focuses on the impact of the intervention on all stakeholders (direct and indirect beneficiaries, other stakeholders), analyzing not only planned positive direct impacts but also unplanned, negative, and indirect effects. The goal is to uncover the total impact and manage unintended processes. In other words, the aim is to increase planned positive impact if it emerges or minimize negative impact resulting from the intervention.

Perception of Social Responsibility : Measuring the effectiveness of corporate social responsibility (CSR) actions can be challenging. The factors that impact profitability in this area are mostly qualitative in nature, which further complicates the measurement and quantification of CSR. Although quantifying CSR is difficult, research and evaluations conducted by various organizations have demonstrated its impact on sales growth and brand value. The studies conducted on corporate social responsibility will undoubtedly benefit stakeholders by providing tangible benefits.

Ethnography : Etnography is a qualitative research method that involves observing and studying people in their natural environments to understand their behaviors, beliefs, and cultural practices. In the field of consumer and marketing research, ethnography helps to gain a deeper understanding of consumer behaviors, attitudes, and motivations, and assists companies in making more informed decisions regarding product design, marketing, and overall strategy.