What are the Brand Focused Research Studies?

Brand Perception : Brand image and perception research refers to the studies conducted by organizations to better understand and define how their brand is perceived by individuals and groups who have an impact on the success of their business. These research efforts aim to gain insights into the external perception of the organization and its public face.

Brand Positioning : Brand positioning refers to the unique value that a brand offers to its customers. It is a marketing strategy developed by brands to create their brand identities while explaining their value propositions (the factors that make customers choose the brand over others).

Brand Monitoring : Brand monitoring is the process of protecting a registered brand against imitation or similar trademark registrations by both well-intentioned and malicious entities over time.

Category Acquisition : Through detailed coding and thematic coding, the researcher establishes a systematic structure to organize the collected data in a meaningful way. Subsequently, the researcher proceeds to reorganize the data based on this structure. Data reorganization may sometimes require validation through detailed coding and thematic coding. During the data organization stage, the researcher gains access to preliminary findings and may redefine and interpret the data based on these findings. It is important to describe, explain, and present the data in a language understandable to the reader. This stage typically focuses on the information presented in the findings section of the research, where the researcher refrains from expressing their own views and opinions and presents the processed information to the reader.

Segmentation : Segmentation research allows for the analysis and examination of the values, attitudes, behaviors, and lifestyles of different subgroups, enabling the classification of consumers into distinct segments. This segmentation provides the opportunity to implement different marketing methods and strategies tailored to each segment.