What are the Communication Focused Research Studies?

Advertising Tracking : It is a method used to measure the effectiveness of an advertisement. It measures how many people have seen the advertisement and how much time has been spent on it.

Advertising Pre Testing : Pre-test research is the measurement of the anticipated success level of an advertisement concept or material before it reaches the target audience. Based on the research findings, if necessary, the concept or advertisement should be revised. The goal of pre-test research is to deliver the most effective advertisement to the target audience.

Advertising Post Testing : Post research involves collecting data from the same group of individuals before and after an event or intervention. Post research can help understand the impact of the event or intervention on the relevant group.

Concept Testing : It is a method that involves evaluating initial advertising concepts or completed advertising campaigns using qualitative or quantitative methods. These tests are conducted to assess whether the advertising concepts are relevant, understandable, effective, appealing, and potentially long-lasting. Sometimes, they are referred to as concept tests only.